Ace Products manufactures and markets a product called Grow Tall. Ace claims in its advertising that Grow Tall will make its users grow a minimum of six inches taller than their current height. The Federal Trade Commission (FTC) will likely find that the ad is
a. deceptive, and the FTC may issue a cease-and-desist order.
b. deceptive, and the FTC may declare that it is bait-and-switch advertising.
c. not deceptive because buyers are obligated to be aware that some advertising claims are untrue and should avoid purchasing products that make impossible claims.
d. not deceptive and the FTC may therefore issue a counteradvertising order.
Answer: a. deceptive, and the FTC may issue a cease-and-desist order.
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