Which of the following is NOT one of the advantages of geographic sales organization?
A. Lower cost
B. Fewer managerial levels
C. Reduced customer confusion
D. Specialization of labor
E. Greater customer responsibility
Ans: D. Specialization of labor
Business
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When FedEx communicates with its target markets through the use of a print medium such as Newsweek magazine, it is using which element of the promotion mix?
A) sales promotion B) personal selling C) word of mouth marketing D) direct marketing E) advertising
Business
According to Mintzberg's classification of managerial roles, a(n) ________ searches the organization and its environment for opportunities and initiates projects to bring about change
A) spokesperson B) disturbance handler C) entrepreneur D) resource allocator E) negotiator
Business