SMTP makes use of which two components?

In the context of media timing, the idea behind ________ is to advertise heavily for a short period to build awareness that carries over to the next advertising period

A) continuity B) pulsing C) shuffling D) sequencing E) segmenting

Which of the following best describes sales promotion?

A) building good relations with a firm's various publics by obtaining positive publicity B) targeting individual consumers in an attempt to gain immediate responses C) using direct mail and e-mail to communicate with specific customers D) using a marketer's sales force to deliver personal presentations E) encouraging the purchase or sale of products through short-term incentives