Which of the following groups of customers are characterized as skeptics, who wait to see whether the product or service will really deliver meaningful benefits?
A) innovators
B) laggards
C) early majority
D) late majority
E) early adopters
D
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In the situational leadership model, the appropriate leadership style is determined by the degree of follower readiness. Which of the following combinations of ability and willingness prescribes a selling leadership style?
a. When followers are unable and unwilling b. When group members are unable but willing c. When group members are able but unwilling d. When followers are able and willing e. The selling style is not appropriate for any of these states of readiness
Which of the following statements about the correlation coefficient is correct?
A) The correlation coefficient measures risk. B) The correlation coefficient is a number between -1 and +1. C) The correlation coefficient measures how two variables move relative to each other. D) All of the above are correct.