Target audience-centered marketing means that the organization might undertake
a. a change in the value proposition (product, service or idea itself)
b. a change in organizational goals
c. increase use of multiple advertising or communication strategies to reach its audiences
d. focusing more advertising on the organization's single primary audience
e. a reduction in research to allow more money in promotion
A
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Merchandise Inventory increased $28,000 and Accounts Payable decreased $19,600 during the year
Accounts Payable relates only to the acquisition of merchandise inventory. Sales were $796,000 and Cost of Goods Sold was $549,700. Compute the payment made to the suppliers. A) $577,700 B) $569,300 C) $597,300 D) $47,600
Seagull Terrace offers its customers good accommodations, local delicacies, and amazing seaside views. The overall experience provided at the motel is a part of its ________
A) market offering B) target market C) market segment D) product positioning E) marketing mix