Seagull Terrace offers its customers good accommodations, local delicacies, and amazing seaside views. The overall experience provided at the motel is a part of its ________
A) market offering
B) target market
C) market segment
D) product positioning
E) marketing mix
A
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Axiom International, an Australian company, wants to expand its operations to China, a country that is politically, culturally, and economically different. The firm needs to select a mode of entry that would give it access to local knowledge, allow sharing of development costs and risks, and also be politically acceptable. Which of the following modes of entry into foreign markets is most suitable for Axiom International?
A. Wholly owned subsidiary B. Joint venture C. Exporting D. Greenfield investments E. Licensing
The absence of reliable or consistent governance from recognized government authorities ________
A) decreases risks B) increases managers' ability to forecast business conditions C) increases business costs D) increases inward FDI