Identify the four broad categories of supporting materials and explain how they can be used in a speech.

What will be an ideal response?

- The four broad categories are experience, narratives, data, and opinions.
- Speakers can draw on their own experience to show the audience how they have been personally affected by the subject of the speech.
- Narratives are used by speakers to explain a situation in terms of a story.
- Data provides hard facts as supporting material which can be verified by a source. Data is typically presented as a table or chart.
- Opinions are subjective judgments that cannot be verified. Opinions of experts, however, are viewed more positively. The speaker must verify that the opinion they are using comes from a person who is considered an expert in their field.

Communication & Mass Media

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Communication accomplished through a mediated message that is sent to many people at the same time is termed ______________, whereas communication carried out using some channel other than face-to-face is termed ______________

A. computer-mediated communication; mass communication B. online communication; mediated communication C. mass communication; mediated communication D. computer-mediated communication; online communication

Communication & Mass Media

A researcher is interested in the anxiety that watching TV produces in children. He asks children to fill out a questionnaire. One question on the survey is 2 . I am Strong 1 2 3 4 5 Weak This is an example of which type of scale?

a. Semantic differential scale b. Likert scale c. Open-ended scale d. Thurstone Scale e.Guttman Scale

Communication & Mass Media