A researcher is interested in the anxiety that watching TV produces in children. He asks children to fill out a questionnaire. One question on the survey is 2 . I am Strong 1 2 3 4 5 Weak This is an example of which type of scale?
a. Semantic differential scale
b. Likert scale
c. Open-ended scale
d. Thurstone Scale
e.Guttman Scale
a
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Midrange production context criticism provides case studies or critical histories of organizational dynamics within one company or industry niche
Indicate whether this statement is true or false.
Answer the following statement(s) true (T) or false (F)
1. Critical cultural studies focused on how people interpret and make meaning out of the media content they use. 2. Watching something violent and horrific but gaining an alternative interpretation from it is an example of polysemy. 3. Social position has nothing to do with influencing interpretation. 4. According to press, middle-class women were much less likely to think about whether the programs were realistic. 5. Watching a video and interpreting it in a way that opposes the dominant meaning is called resistance.