According to Mintzberg, which of the following interpersonal roles involves maintaining relationships with individuals outside the organization?

Management of Bluebird Manufacturing is considering whether to drop a product line

So far, management has determined that the product has a negative contribution margin and that lost revenues are less than the total cost savings. In making the final decision, what are other questions that the management of Bluebird should consider? What will be an ideal response

Each of the following are important keys to building a successful premium program, except:

A) match the premium to the target market B) select premiums that are highly popular and current fads C) select premiums that reinforce the firm's product and image D) integrate the premium with other IMC tools