Each of the following are important keys to building a successful premium program, except:
A) match the premium to the target market
B) select premiums that are highly popular and current fads
C) select premiums that reinforce the firm's product and image
D) integrate the premium with other IMC tools
B
Business
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High product quality, low absenteeism, and high efficiency are examples for which organizational characteristics?
A. Dominant values B. Philosophy C. Organizational climate D. Rules
Business
_____ are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline
a. Consumer durable goods b. Fad items c. Product trends d. Product life cycles
Business