_____ are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline

a. Consumer durable goods
b. Fad items

c. Product trends

d. Product life cycles

ANSWER: b

Fads are typically categorized by a sudden and unpredictable spike in sales followed by a rather abrupt decline. Examples of fad items are Silly Bandz, Beanie Babies, and Crocs.

Business

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A) Quality circles B) Control groups C) Random samples D) Focus groups E) T-groups

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