Of the following, which is the most important reason for a broker to maintain a trust fund account in addition to regular business account:

a. to provide a means of control over the density of transactions being negotiated
b. it is easier from an accounting point of view
c. the bank is responsible for any loss to the trust fund account resulting from embezzlement
d. the consequences which could occur should legal action be taken against the broker.

Answer: d. the consequences which could occur should legal action be taken against the broker.

Business

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A. Strategic directions B. Cross-selling teaming C. Supply chain alliances D. Touchpoints E. Goals

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If a company's media budget numbers are 85-10-5 and uses an external ad agency, this means the company:

A) is spending too much money on creative work B) should continue using an external advertising agency C) should discontinue using an external agency and perform the work in-house D) is spending too much money on media buys

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