If a company's media budget numbers are 85-10-5 and uses an external ad agency, this means the company:
A) is spending too much money on creative work
B) should continue using an external advertising agency
C) should discontinue using an external agency and perform the work in-house
D) is spending too much money on media buys
B
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What will be an ideal response?
A growing number of companies require some of their upper level executives to spend time performing job duties of rank-and-file employees. When the CEO of Loews Hotels assumed the role of bellman, he discovered
A) that the company's polyester uniform caused him to sweat a great deal. B) evidence of fraud in several hotel locations. C) instances where company employees fell asleep on the job. D) situations where employees were not treating customers properly.