What are the advantages and disadvantages between controlled media and uncontrolled media?
What will be an ideal response?
Controlled media are channels in which practitioners can control the content of the message and the
manner in which it is disseminated. With uncontrolled media, someone else exercises that control.
However, because that control is in someone else's hands, the resulting message is seen as being less
biased and more credible (third-party endorsement). Controlled media usually are more expensive
than uncontrolled media.
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In the Johari window, the unknown quadrant _______
A) is hypothetical, but is probably nonexistent for most people B) is fairly large for people who are introspective C) represents that part of yourself that others are aware of but you are not D) represents information about yourself that you have yet to discover
The Janis and Feshbach studies concluded that you could create
greater attitude change by using _________ fear appeals in a message. A. no B. low C. medium D. strong E. repeated