To insure their assets against hazards such as fire, storm damage, vandalism, earthquakes, and other natural and environmental risks firms commonly purchase ________

List three categories of common persuasive business messages

What will be an ideal response?

When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to ________

A) segment the market B) provide a service C) enter a new market D) develop brand loyalty E) position its product