An attribute is a continuous measurement such as weight, height, or volume
Indicate whether the statement is true or false
FALSE
Business
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In the TISSUE MINI CASE, which of the following is most likely to be used to track the sales effects of the promotional campaign?
A) brain wave analysis B) attitudinal measures C) UPC codes D) Facial EMG E) Likert scales
Business
Choose the correct word or words in parentheses. The soup tastes (good, well)
Business