In the TISSUE MINI CASE, which of the following is most likely to be used to track the sales effects of the promotional campaign?

While at a sporting event it is common for a sponsor company to offer free merchandise in exchange for filling out personal information, such as name, address, and demographics, on a specialized index card. This is an example of

A. pass-by interviews. B. database marketing. C. focus groups. D. relationship marketing.

A ________ defense is a type of defense that can be raised against both holders and HDCs

A) universal B) personal C) fraud in the inducement D) breach of contract