According to the IRS's LIFO conformity rule, a company that chooses LIFO to report net income to its shareholders may not use LIFO in preparing its income tax return

In a concentrated targeting strategy, a firm:

a. selects one segment of a market for targeting its marketing efforts. b. adopts a mass-market philosophy for targeting a market. c. views the market as one big market with no individual segments. d. chooses to serve two or more well-defined market segments.

The customer service representatives at G.K.'s customer service center must know as much about the products as possible, so that they can help the customers solve their difficulties without sounding hesitant or unsure of themselves

Which of the following determinants of service quality are they being asked to demonstrate? A) responsiveness B) assurance C) empathy D) reliability E) tangibility