Which of the following statements is true about trade promotions?
A) They involve offering price reductions to end-users.
B) They aim to build awareness, attraction, and loyalty in end-user.
C) They are a part of pull communications strategy.
D) They are customer-directed sales promotions.
E) They stimulate intermediaries to engage in aggressive customer promotion efforts.
E
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What is a moderator's major role in online focus groups?
a. To limit a discussion to closed-ended questions b. To type in questions online for all respondents to see c. To make sure the costs incurred with online focus groups remain relatively low d. To let respondents control a discussion
Negligence actions involving hazardous materials are often difficult to prosecute successfully, primarily because ________
A) defenses such as comparative negligence are unavailable B) they are not as serious as nuisance actions C) the element of causation is easy to prove D) many of the pollutants do not cause immediate harm