Explain the three strategies for reducing uncertainty in potential relationships.

What will be an ideal response?

We typically use one of three strategies to reduce uncertainty. With the passive strategy, we seek information by observing people, scoping out situations, and so forth before more actively working to reduce uncertainty. With the active strategy, we might decide, after using the passive strategy, to check our perceptions of things with a third party. The final strategy, the interactive strategy, is communicating directly with the person who has the most potential to reduce our uncertainty.

Communication & Mass Media

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Edward Bernays gets more credit for being the "father of public relations" than Ivy Ledbetter Lee because ________

A) Lee worked for the Nazi sympathizers; Bernays did not B) Bernays introduced the concepts of accuracy and ethics to the profession C) Bernays coined the phrase "public relations" D) A and B E) A and C

Communication & Mass Media

___________ is the mechanical process of forming the sounds necessary to communicate in a

particular language, while ___________ is simply a matter of knowing how the letters of a word sound and where the stress falls when that word is spoken. Fill in the blanks with correct word

Communication & Mass Media