Edward Bernays gets more credit for being the "father of public relations" than Ivy Ledbetter Lee because ________

A) Lee worked for the Nazi sympathizers; Bernays did not
B) Bernays introduced the concepts of accuracy and ethics to the profession
C) Bernays coined the phrase "public relations"
D) A and B
E) A and C

Answer: E

Communication & Mass Media

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The statement, "The tobacco industry should come under the control of the Food and Drug Administration," is an example of a(n)

a. general purpose. b. specific purpose. c. central idea. d. speech subject.

Communication & Mass Media

Which term describes the range of topics that are revealed during self disclosure?

A) depth B) timing C) valence D) breadth

Communication & Mass Media