A profit center can exist in a nonprofit organization

The primary difference between trade incentives and trade allowances is that for the trade incentive:

A) the retailer must perform some type of function in order to receive the trade incentive B) the manufacturer must perform some type of function to encourage the retailer to accept the merchandise C) the retailer receives a price break if they order a specific quantity D) involves a price reduction being passed on to consumers by retailers

Which of the following factors determines that a marketing channel is an indirect channel rather than a direct channel?

A) The products are complex and require extensive after-sales service. B) The products are intended for business-to-business markets rather than consumer markets. C) At least one marketing intermediary takes ownership of the products and controls distribution. D) Telemarketing and digital marketing are an integral part of the distribution system. E) The marketing channel uses one or more intermediaries who are a part of the company.