Which of the following factors determines that a marketing channel is an indirect channel rather than a direct channel?
A) The products are complex and require extensive after-sales service.
B) The products are intended for business-to-business markets rather than consumer markets.
C) At least one marketing intermediary takes ownership of the products and controls distribution.
D) Telemarketing and digital marketing are an integral part of the distribution system.
E) The marketing channel uses one or more intermediaries who are a part of the company.
C
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Mr. Wilson sold a home to Mrs. Hawkins, not knowing that she had been judicially determined to be incompetent. In such a situation, the contract would be:
A: Unenforceable; B: Voidable; C: Void; D: Enforceable if Wilson can establish that there was no undue influence by him.
Which of the following terms best describes the channels through which two or more people communicate directly with each other, including face-to-face, mail, e-mail, texting, or an Internet chat?
A) shared communication channel B) earned communication channel C) personal communication channel D) nonverbal communication channel E) owned communication channel