A collaborative relationship between two firms is a kind of strategic alliance, which is simply a commercial agreement between two (or more) parties to work together in some mutually defined ways

________ advertising aims to stimulate repeat purchase of products and services

A) Reinforcement B) Comparative C) Persuasive D) Informational E) Reminder

Changing evaluation criteria to ‘softer data' can be an effective strategy for creating a more multicultural organization

a. true b. false