Which of the following is NOT an example of a demographic segmentation variable?

When a product positioning strategy is based on the type of consumer that buys an item, the positioning approach being used is:

A) product user B) product class C) use or application D) cultural symbol

To calculate lifetime value, a company would estimate the amount of money a person would spend with the company over a lifetime and then subtract what it will cost the company to maintain this relationship

Indicate whether the statement is true or false