What compiles information from multiple sources and tailors it to meet user needs?

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class

A) Category points-of-difference B) Conceptual points-of-parity C) Competitive points-of-parity D) Category points-of-parity E) Competitive points-of-difference

A job consultancy, in a promotion, claims its services to have been certified by the International

Organization for Standardization. Which of the following approaches to differentiation is the organization utilizing? A) responsiveness B) empathy C) tangibles D) assurance