Which of the following is the BEST example of a behavioral response?
A. Understanding topics covered in the speech
B. Telling how to enact a suggested action
C. Explaining the importance of a suggested action
D. Performing a suggested action
D. Performing a suggested action
Communication & Mass Media
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Gardner contended outstanding leaders have a central story or message that creates a sense of community and group identity
Indicate whether this statement is true or false.
Communication & Mass Media
All of the following are informal methods used in PR research, EXCEPT
a. Mystery shopping b. Communication audits c. Literature reviews d. Focus groups
Communication & Mass Media