All of the following are informal methods used in PR research, EXCEPT
a. Mystery shopping
b. Communication audits
c. Literature reviews
d. Focus groups
d
Communication & Mass Media
You might also like to view...
Professor Barram is a popular and entertaining lecturer in the business department on my campus; his major purpose for his lectures is ________
A) ?to inform. B) ?to convince. C) ?to persuade. D) ?to commemorate. E) ?to entertain.
Communication & Mass Media
Carly is excited about her phone interview scheduled for tomorrow. What should Carly keep in mind as she prepares for this interview?
A. Make sure her phone is fully charged and has a strong signal. B. Make sure she has her résumé handy so she can read from it. C. Make sure she is scheduled for the first interview of the day. D. Make sure a friend is nearby for moral support.
Communication & Mass Media