Hayden's school's basketball team just beat their in-state rival. Afterwards Hayden feels a strong sense of belonging to his university and purchases a new shirt with the team's logo to show off that he is a member of that university. Hayden is demonstrating ___________.
a. Galatea effect
b. social identity
c. stereotype
d. impression management
Ans: b. social identity
Business
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Which of the following is an environmental factor that influences business buyers?
A) organizational procedures B) individual motives C) organizational objectives D) supply of key materials E) group dynamics
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What are the similarities and differences a marketing plan has with a business plan?
What will be an ideal response?
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