What are the similarities and differences a marketing plan has with a business plan?
What will be an ideal response?
Marketing plans are similar to business plans in that they both map out the strategy to achieve a productive end.
Unlike business plans, marketing plans do not include details on non-marketing-related activities such as
operations and human resources.
Business
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Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies
A) win-back B) retention C) defection D) sell-out E) recuperation
Business
Moderate-risk items that have been purchased before but not on a regular basis involve which decision process?
a. impulse purchasing b. extended decision making c. limited decision making d. routine decision making
Business