Early marketing measurement efforts tended to evaluate consumer attitudes by linking sales performance to activities such as advertising

When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping

Identify the basic communication objective that is most important in this situation, and suggest a way Nissin could address that objective.

John Gates made $25,000 last year and paid $2,500 in taxes. What percentage of his income did

John pay in taxes? A) 1% B) 9% C) 10% D) 90% E) impossible to calculate with the information provided