When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping
Identify the basic communication objective that is most important in this situation, and suggest a way Nissin could address that objective.
The objective for Nissin's marketing communications objective should be to build brand awareness, i.e. fostering the consumer's ability to recognize or recall the brand within the category, in sufficient detail to make a purchase. Student ideas for tactics will vary. However, advertising, direct marketing, and events all could build awareness of the brand.
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Typically, all economic activity within a nation is governed by that nation's laws
Indicate whether the statement is true or false
Which of the following statements about methods for estimating loss reserves for property and casualty insurers is (are) true?
I. The judgment method involves the use of a statutory formula to estimate the loss reserve. II. The average value method is used when the number of claims is large and the claims are settled quickly. A) I only B) II only C) both I and II D) neither I nor II