In what ways does nonprofit marketing differ from for-profit marketing?
What will be an ideal response?
• Good secondary data about consumer behavior is not as readily available
• Consumers often indifferent about sacrifices they are asked to make
• Consumers are asked to shift attitudes or behaviors
• Difficult to modify the offering
• Benefits from a consumer sacrifice is not always evident
• Benefits often accrue to others, not the individual making the sacrifice
• Intangible social and psychological benefits difficult to portray or demonstrate in media
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The doctrine that shifts the burden of proof from the plaintiff to the defendant is:
A) Negligence per se. B) Apparent negligence. C) Res ipsa loquitur. D) Good Samaritan.
Which of the following is not true regarding emotion regulation?
A) It can be defined as a person's ability to understand the meaning of emotions. B) Persons engaging in emotion regulation might try to cheer themselves when they're feeling down. C) It involves identifying and modifying the emotions one feels. D) Emotion regulation is a strong predictor of task performance for some jobs and organization citizenship behavior. E) Surface acting has only a minimal effect on emotion regulation.