The concept that if you mimic sad expressions, you will feel sad is an example of ___________
a. equilibrium theory
b. the facial feedback hypothesis
c. expectancy violations theory
d. the spiral of silence theory
Answer: b
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When USA Today was being developed, several different prototypes were designed to test readers' reactions
Indicate whether this statement is true or false.
Benson Life Insurance Co, sent an exclusive feature on its new policies and how it satisfiesthe needs of its customers to a leading newspaper
In addition, they also provided some basic information about the common illnesses people face and the insurance packages associated with those ailments. This feature was published with a tagline "Exclusive from Benson Life Insurance Co" What is this kind of placement called? a. Paid media b. Owned media c. Mass media d. Earned media