Benson Life Insurance Co, sent an exclusive feature on its new policies and how it satisfiesthe needs of its customers to a leading newspaper
In addition, they also provided some basic information about the common illnesses people face and the insurance packages associated with those ailments. This feature was published with a tagline "Exclusive from Benson Life Insurance Co" What is this kind of placement called?
a. Paid media
b. Owned media
c. Mass media
d. Earned media
A
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Allegedly independent political groups with __________ are not supposed to be affiliated with political candidates and are tax-exempt so they can collect and spend unlimited funds
Fill in the blank with correct word
Mary's father suggested that she takes an intercultural communication course in college. He said, "Mary, if you want a career in which you travel the world, you should learn about other cultures"
To which of the following reason is Mary's father referring to with regards to importance of intercultural communication? a. increased opportunities for intercultural contact b. enhanced business effectiveness c. improved intergroup relations d. enhanced self-awareness