Marketing communications budgets tend to be higher when ________
A) there is high channel support
B) there exists hardly any change in the marketing program over time
C) there are infrequent product purchases in large quantities
D) there are differentiated products and nonhomogeneous customer needs
E) there are many easily-reachable customer spread over small geographic territories
D
Business
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Which of the following is a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion?
a. Penetration pricing b. Price skimming c. Price discrimination d. Status quo pricing
Business
A seasonal pattern is an up-and-down repetitive movement within a trend occurring periodically
Indicate whether this statement is true or false.
Business