Which of the following is a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion?
a. Penetration pricing
b. Price skimming
c. Price discrimination
d. Status quo pricing
ANSWER: b
Price skimming is a pricing policy whereby a firm charges a high introductory price, often coupled with heavy promotion. It is sometimes called a "market plus" approach to pricing.
Business
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(a) insurers' cost of doing business (b) inflated claims (c) indemnification of losses (d) fraudulent claims
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By inflating the standard deviation, it is possible to increase the sample size and thus the project revenue for the research firm
Indicate whether the statement is true or false
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