Identify and discuss ways to adapt a persuasive message for those from other cultures
What will be an ideal response?
Answer: Although many people believe that the key to persuasion is providing a strong, logical argument, you've learned in this chapter that persuasion depends on many additional factors: strengthening your credibility, engaging your audience's emotions, and adapting to their preferences.
Adapting is particularly important when you want to persuade people from different cultures. You may need to adapt in these ways; using a different medium for persuasion, emphasizing different persuasive content, and accommodating a different decision-making process
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The mayor announced that the new energy-efficiency standards will benefit the residents of our community
What will be an ideal response?
________ cannot indicate how individuals feel about a company or its product
A) Surveys B) Industry data C) Consumer panels D) Interviews