The following are good ways to work through ethical dilemmas EXCEPT ______.

Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?

A) He kept his thumb on the pulse of the press. B) He utilized four-color posters at key stops. C) He communicated subway benefits directly to passengers. D) He appealed directly to children. E) all of the above.

Answer the following statement(s) true (T) or false (F)Answer the following statement(s) true (T) or false (F)

1. It is possible to begin tactical work without having done research. 2. Developmental Research reveals information about an organization’s audiences 3. Discovering baseline data for measuring improvements is done following the developmental research stage. 4. A PR team will often conduct an internal discussion within the organization to create distance from the most pressing issues. 5. A problem statement is where formal research begins.