Which key creative public relations insight did Ivy Lee utilize in his New York Subway campaign?
A) He kept his thumb on the pulse of the press.
B) He utilized four-color posters at key stops.
C) He communicated subway benefits directly to passengers.
D) He appealed directly to children.
E) all of the above.
Answer: C
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Bernice landed a job interview with a company she was really interested in. During the interview, the male interviewer began to talk about the importance of planning for the future
He described the future as tentative and talked about how one's personal goals can alter one's professional goals. He then paused and asked Bernice about her personal goals. Which of the following statements best applies to this example? A. Not overtly asking Bernice for details of her personal life was a clever, ethical way for the interviewer to find out what kind of employee Bernice would make. B. If he'd asked Bernice direct questions about her sexuality, marital status, and future parenting plans, it would have been unethical and illegal; as is, he committed no breach of ethics. C. Since the interviewer vaguely referred to personal goals, there was no sexual harassment in this situation. D. Even though the interviewer didn't ask specific personal questions, his behavior (i.e., leading the applicant to reveal personal information) was still unethical.
The 2002 court case involving Nike, which ran a social responsibility PR claim to counter accusations that it ran sweatshops in poor countries, centered on which legal issue?
a. libel b. privacy c. truth in advertising d. commercial speech