What is a motive need?
What will be an ideal response?
A motive need is an impulse to satisfy a psychological-social want or a biological urge.
Communication & Mass Media
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Through which process can editors be persuaded to write a proposed story?
a. Pitching b. Fracking c. Caching d. Profiling
Communication & Mass Media
A food and beverage manufacturer advertised its probiotic-cultured yogurt in a health magazine. In the advertisement, there were several quotes made by a famous actress who consumes the yogurt daily. What is this technique called?
a. Source credibility b. Channel c. Audience analysis d. Trialability
Communication & Mass Media