A food and beverage manufacturer advertised its probiotic-cultured yogurt in a health magazine. In the advertisement, there were several quotes made by a famous actress who consumes the yogurt daily. What is this technique called?

a. Source credibility
b. Channel
c. Audience analysis
d. Trialability

A

Communication & Mass Media

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This perspective of leadership does NOT promote the role of a single leader but, rather, focuses

on the kinds of leadership behaviors that any member of the group can exhibit. This type of leadership will collectively result in the group's making progress and is known as what kind of perspective? A) trait perspective B) relational perspective C) situational perspective D) functional perspective

Communication & Mass Media

Questions are particularly effective as signposts because they invite subliminal answers and thereby get the audience more involved in the speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media