Which technique is used for helping groups and teams recognize and examine big issues that affect the group or organization and can be useful in categorizing the issues in the order of internal as well as external factors that influence them?
a) SWOT Analysi
b) Is/Is Not Analysis
c) PROMOD technique
d) Action chart
A
Communication & Mass Media
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Public relations is different from marketing because
A) marketing focuses only on consumers B) public relations focuses on more than one public C) people know the difference between marketing and public relations messages D) A and B E) None of the above
Communication & Mass Media
What was the selected strategy behind the Nestlé Natural Bliss promotion?
a. product placement b. digital advertising c. sample mailings d. direct consumer experience
Communication & Mass Media