Public relations is different from marketing because

A) marketing focuses only on consumers
B) public relations focuses on more than one public
C) people know the difference between marketing and public relations messages
D) A and B
E) None of the above

Answer: D

Communication & Mass Media

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Which of the following is usually the last step of an effective speech introduction?

A) Get the attention of your audience. B) Establish the importance of your topic. C) State your topic. D) Preview the key ideas of your speech.

Communication & Mass Media

In the study of lesbian families, Suter, Bergan, and Daas argued that families

a. Primarily used legal means to become seen as family b. Used rituals and symbols to communicate family identity c. Were unconcerned about being seen as a family d. Experienced no difficulties or challenges in establishing themselves as families publicly and privately e. Typically remained isolated from society to avoid any public scrutiny

Communication & Mass Media