When firms use symbols, colors, or characters to convey their personalities, they are using ________ differentiation

The probate court appoints

a. an executor or executrix. b. a testator. c. a devisee. d. an administrator or administratrix.

At the heart of customer equity management is

a. a system for assessing profitability at the customer or market segment level. b. utilization of penetration pricing. c. coordination between marketing and engineering. d. interfirm learning. e. the belief that all customers or potential customers are equally valuable or are worthy of efforts to retain them.