At the heart of customer equity management is
a. a system for assessing profitability at the customer or market segment level.
b. utilization of penetration pricing.
c. coordination between marketing and engineering.
d. interfirm learning.
e. the belief that all customers or potential customers are equally valuable or are worthy of efforts to retain them.
A
You might also like to view...
When rejecting a request because of company policy, you should
A) simply cite the policy as the reason for your decision. B) be sure to include a copy of the policy with your rejection. C) explain the policy so the audience can try to meet the requirements later. D) say that violating the policy will get you into serious trouble. E) admit that you think the policy is unfair, but you have to follow it anyway.
An employee finds out that one of his colleagues dated his girlfriend. The employee acts on this information by assaulting his colleague at work, during work hours. Based on the ________ test, the principal is liable
A) motivational B) premise-based C) work-related D) promotional