What are four key actions that increase the opportunity for success in a global fundraising campaign for an organization? Given an example of an organization that had a successful fundraising effort and describe how the actions were implemented in the campaign.

What will be an ideal response?

The four key takeaways from the Ice Bucket Challenge, a fundraiser for ALS (also known as Lou Gehrig’s disease), were as follows: 1. Relate the campaign to a cause people can commit to. This challenge was to support a debilitating disease that impacts all ages. 2. Keep it simple. The Ice Bucket Challenge required the use of a mobile device, a social media account, a bucket of ice and water, and a willing participant. 3. Make it fun. The challenge was entertaining, timely, and easy to share. 4. Celebrity endorsements are key. Celebrities increase views and interest in the cause and activity. Students may provide a different fundraiser as an example but should explain how the campaign implemented the four important strategies for success.