Which of the following is the purpose of a company's value proposition?
A) to exceed customers' expectations
B) to force competitors into a price war
C) to identify consumers for whom the company creates products
D) to explain why a consumer should buy the company's products
D
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PepsiCo created a Mission Control Center–set up like a broadcast television control room–in the middle of the marketing department in its Chicago headquarters. What was the purpose of this effort?
A) to monitor the performance of Coca-Cola B) to create a blog to promote its Gatorade brand C) to monitor the Gatorade brand on social networks around the clock D) to measure sales of its Gatorade brand on a minute-to-minute basis E) to get involved in consumers' conversations about their daily lives
P&G's Vocalpoint is a group built on the premise that highly engaged individuals do not want to be bothered with learning about products
Indicate whether the statement is true or false