Refer Patient is a ________ for Make Appointment

The following are reasons to use guerilla marketing, except:

A) to create buzz B) to reach consumers that cannot be reached with traditional advertising C) to interact with consumers D) to build relationships with consumers

A message evaluation can take place:

A) when an ad is completed B) when an ad has been shown to the public C) when the campaign is complete D) at any stage of the development of an ad