Within the dimensions of product performance, which of the following is a product performance enhancement factor?

Travis recently purchased a callable bond. However, that bond cannot be currently redeemed by the issuer. Thus, the bond must currently be:

A. subject to a sinking fund provision. B. adebenture. C. a "fallen angel." D. callprotected. E. unrated.

Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing ________

A) brand alliance B) brand essence C) brand harmonization D) brand parity E) brand bonding